E-commerce Marketing Specialist

E-commerce Marketing Specialist

About BWH Plant Co.

At BWH Plant Co., we believe in the transformative power of plants to elevate spaces, uplift spirits, and enhance overall well-being. Our mission is rooted in making houseplants enjoyable and accessible to everyone. We've established ourselves as the go-to online destination for plant enthusiasts of all kinds. With a focus on cultivating, selling, and curating rare tropical varieties, we ensure that every plant lover finds something special to enjoy.

Role Overview

In the digital realm of BWH Plant Co., our E-commerce Marketing Specialist acts as the bridge between our lush, plant-filled world and the online community. Your expertise will be pivotal in not only showcasing our diverse plant offerings but also in ensuring that the digital experience for our community is seamless, enjoyable, and reflective of our brand's ethos.


  • Oversee and optimize our entire online presence, ensuring that our website, mobile app, and other digital touchpoints are always at their best.
  • Drive daily communication with our community through engaging email, SMS, and push campaigns.
  • Maintain an updated online inventory, providing insights into stock levels and potential needs.
  • Enhance our online visibility and sales through effective SEO strategies and well-calibrated advertising campaigns.
  • Ensure our brand is well-represented and engaged across various social media platforms.
  • Regularly analyze and report on changes in website traffic and sales to inform and adjust our marketing strategies.
  • Contribute significantly to our digital marketing strategy, ensuring that our online presence is always aligned with the company's goals and vision.
  • Support the team during product launches, promotions, and other marketing initiatives.
  • Handle the upload, organization, and updates of products on our platforms, ensuring that our community always has access to the latest offerings.


  • Minimum 3+ years of experience in e-commerce and digital marketing.
  • Demonstrable experience in managing e-commerce platforms, especially for CPG brands.
  • Proficient in data analysis and creating insightful reports.
  • A meticulous approach to work, ensuring every detail is catered for.
  • Familiarity with e-commerce giants and tools, including Shopify, Klaviyo, Google Analytics, and Facebook Business Suite.

Additional Details

  • This position is full-time.
  • The role offers a hybrid work model, balancing between onsite and remote work.


  • Comprehensive health, dental, vision, and life insurance.
  • 401k plan to secure your future.
  • Generous unlimited paid time off (with minimums!).
  • Employee discounts that'll make every plant lover's heart sing.

How to Apply

  • Resume: Kindly send a PDF of your resume to jointheteam@bwhplantco.com. For clarity, please use the subject "E-commerce Marketing Specialist - [your name]".
  • Portfolio Sample: Share a standout e-commerce campaign, product listing, or any other relevant content piece you've been instrumental in creating. We'd love to see something that mirrors BWH Plant Co.'s ethos. Don't forget to give us a bit of background or context about your choice.
  • Case Study: To get a deeper understanding of your expertise and approach, be prepared for a small task or case study that delves into e-commerce scenarios.
  • Personal Insight: In your application email, we'd appreciate some insight into your passion and drive. Tell us what about BWH Plant Co. resonates with you and why this e-commerce specialist role feels like the next step in your professional path.