Social Media Specialist at BWH Plant Co (Full-Time)

About BWH Plant Co

At BWH Plant Co, we're passionate about bringing plants' beauty and health benefits into homes and lives. We pride ourselves on fostering a culture of creativity, innovation, and environmental awareness. Our team values collaboration, respect for the environment, and excellence in all we do. You'll fit right in if you thrive in a dynamic, fast-paced environment and are open to feedback.

How You'll Make an Impact

  • Strategize and Curate: Support the development of visual assets and create engaging copy for our social media channels. Oversee content calendars and manage the daily content posting schedule. Establish evergreen messaging and creative strategy for social media platforms like Instagram, TikTok, Facebook and Pinterest.
  • Community Management: Lead day-to-day interactions within the BWH online community. Collaborate with the CX team for social media send-outs, influencer gifting, giveaways, and delight initiatives.
  • Influencer Programs: Support the BWH influencer program, including content tracking. Research and identify potential affiliates that reflect our brand values and ethos. Conduct thorough vetting processes to ensure affiliates are a perfect fit, assessing engagement metrics, audience demographics, and content quality.

Who You Are

  • Skills and Qualifications: Comprehensive knowledge of houseplants and their care. 1-2 years of experience in social media marketing for a DTC brand or retailer, with a proven record of growing and engaging followers. Hands-on experience in content management, social media calendar oversight, and strategy development for each channel.
  • Experience and Key Skills: Proven ability to use insights and strategic thinking to shape priorities. Proficiency with tools such as Canva, Adobe Creative Suite, Meta Suite, Notion and Figma. Capability to produce high-quality creative content, with videography and editing skills for social media content.
  • Additional Traits: Creativity and the ability to bring our content and campaigns to life. Excellent communication skills and a collaborative mindset. A passion for plants and community engagement.

Why Join Us?

  • Creative and Innovative Environment: Join a team that values creativity and innovation in all we do.
  • Collaborative Culture: Thrive in a dynamic, inclusive, and supportive workspace built on mutual trust.
  • Continuous Learning: We celebrate diversity, foster open communication, and embrace continuous learning and improvement.


  • Employer benefits include:
    • Health Insurance
    • Dental & Vision Insurance
    • Life insurance
  • 401k plan
  • Unlimited PTO (with minimums!)
  • Generous employee discount

If you're passionate about plants and ready to bring your social media expertise to our growing team, we’d love to hear from you.


Flexes between Apopka HQ & College Park

How To Apply

Ready to help us bring the beauty of plants to more homes? Send your resume and portfolio to with the subject line "Social Media Specialist" We can’t wait to see how you’ll help grow our community!