Digital Content Specialist



  • Orlando, FL 


  • Responsible for creating, editing and producing digital content for the BWH brand. 
  • Coordinate shoot schedules, manage production timelines, and efficiently incorporate feedback to finalize content pieces on time. 
  • Explore, adopt, and implement the latest trends in social media to keep the target audience engaged with the BWH brand. 
  • Maintain quality and consistency when creating content while achieving the goal of increasing traffic and brand visibility. 
  • Design and develop strategic communications that visually and contextually share BWH messages to a digital audience. 
  • Collaborate with the marketing team to brainstorm and develop content ideas while maintaining content quality standards and optimizing content for digital channels
  • Use phone & DSLR to capture photos and video for multiple digital platforms, including mobile, online and social media. 
  • Demonstrates innovative and creative approaches to drive audience engagement. 
  • Monitor and report on trends and technologies.  
  • Work with the marketing team to ensure social channels are supporting product launches, sales and other marketing initiatives. 



  • Knowledge and success in creating Instagram Reels, TikToks, gifs, and animations. 
  • Ability to work independently and proactively to keep multiple projects moving. 
  • Displays in-depth knowledge and understanding of social media platforms Instagram, TikTok, Pinterest & YouTube
  • Candidate must be flexible and willing to work varied schedules, including weekends and holidays 
  • Minimum of 2 years’ progressive experience in digital media content and audience growth 
  • Proven background building and managing multiple channels, optimization, and best practices.
  • Degree in Marketing/Communications/Media Production or equivalent work experience
  • Must have reliable laptop and smartphone
  • Reliable means of transportation and able to report to work at various locations (remote, retail store in Orlando, Greenhouse in Apopka)
  • Open availability 

Why BWH Plant Co.

  • Opportunity to grow within a budding new business
  • Flexible schedule
  • Complimentary plant & merch perks
  • Fun & lively team environment


If interested in applying, please share your relevant social media handles and submit a PDF Portfolio of your visual design work, including photos, animations, graphics, and links to video content along with a resume to (Your submissions will be used to assess creative skills during the initial screening process.)